More than most, those in the IT industry understand that as the magnitude of electronic messages
is escalating, the effectiveness of online communication is diminishing. It is for precisely this reason
that there is no substitute for face-to-face contact when it comes to understanding customer opportunities,
building brand awareness or simply qualifying prospects.
Tabletop Exhibition
With strong representation from the government and corporate sectors, Open Standards offers exceptional
potential for exhibitors with solutions and products targeted at these markets. In addition, Open Standards
provides the opportunity for vendors to create value through the organisation of User Group meetings to be
held in conjunction with the conference. This provides a highly credible reason for both existing users and
prospects to join in a product-focused session while providing an administration-free event for the vendor.
Please note that only a limited number of tabletops are available and positions will be assigned on a
first-come, first-served basis. Exhibitors are encouraged to book early for prime position allocations.
Across the board, IT standards are creating stable, low risk environments to implement
solutions. Anyone responsible for influencing policy from public, private and academic sectors should consider
attending.
Open Standards 2007 provides attendees from both business and technology backgrounds with
the unique and valuable opportunity to:
interact with leaders in the development and implementation of open IT standards;
gain a wide-screen perspective on where standards are succeeding and why;
understand how organisations are creating internal "standards" to address local issues;
hear how astute managers are using standards, instead of development resources, to solve IT problems;
benefit from the collective knowledge of the longest running IT standards conference in the Asia Pacific region.
